{"id":371,"date":"2025-05-13T12:12:40","date_gmt":"2025-05-13T12:12:40","guid":{"rendered":"https:\/\/lementstudios.com\/?p=371"},"modified":"2025-06-20T11:06:29","modified_gmt":"2025-06-20T11:06:29","slug":"working-on-the-undiscovered-aberdeen-campaign-as-a-student-at-rgu","status":"publish","type":"post","link":"https:\/\/lementstudios.com\/index.php\/2025\/05\/13\/working-on-the-undiscovered-aberdeen-campaign-as-a-student-at-rgu\/","title":{"rendered":"Working on the UnDiscovered Aberdeen campaign as a student at RGU"},"content":{"rendered":"

We recently launched our UnDiscovered Aberdeen<\/a> campaign to showcase the city in a new light and appreciate all the things it has to offer. Communication Design student Jake Irvine worked part-time with our Marketing team to create our hero YouTube video. He shares his experience with us and what he’s learned, along with his own perception of Aberdeen in this blog.<\/p>\n

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How did you start your journey on the UnDiscovered Aberdeen campaign?<\/h2>\n

I did have some previous experience with the marketing team before the UnDiscovered campaign, initially helping out with grip work, setting up lighting and being the extra pair of hands on set for the videographer. This allowed me to learn his ways through a highly professional but intensely enjoyable method of working. I was then asked if I might be interested in taking a role to fill in for him when he left RGU, which I was happy to do.<\/p>\n

After this, we created the promotional films for the Gray’s Master’s Degree Show before beginning to look at the existing plans for UnDiscovered Aberdeen, and what a brief might look like in terms of requirements for coverage and deliverables. I was then given the brief from the team, which was to create a hero film to promote Aberdeen and the shire as a destination for all, and connect everything back to RGU.<\/p>\n

This was the first time working on a project this large by a long shot. I had only started learning and creating video less than two years before I started working with the marketing team, so going from personal projects or small film commissions to a massive campaign was incredible, a challenge for sure, but getting thrown in the deep end always means you learn to swim faster.<\/p>\n

I was inspired immediately by my own experience over the past few years being at university, despite being from the shire and living here most of my life, I was still finding things that I loved, and small places that were absolute gems to me. This was something I wanted to try to share with others through the film \u2013 the vast amount of small things you can enjoy. It was a chance to not only sell Aberdeen and the shire, but to sell a bit of my<\/em> Aberdeen and the things I like.<\/p>\n

How did you come up with the idea behind the hero video?<\/h2>\n
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